How do distributors grasp the market development trend as the bathroom industry enters a "reshuffle period"?

In 2023, the bathroom industry experienced severe internal competition, with frequent price wars leading to a prominent Matthew effect, shrinking consumption, declining mainstream channels, and making terminal operations more difficult than before. The industry has entered a "reshuffle" stage. How can bathroom distributors grasp market development trends, explore new businesses and markets?

Establishing a dialogue with young people from a spatial perspective

Faced with internal competition in the industry, a certain brand has gained insight into the industry's development trends, comprehensively refreshed and upgraded, and explored a new path of youthful development. It has also released a new brand strategy and marketing direction.

This brand focuses on the concept of "bathroom+home" and establishes a communication bridge with young people from the perspective of spatial experience and overall home decoration.

With the iteration and upgrading of consumption, young people have become the main consumers in the home furnishing market, pursuing freedom and individuality. Based on their attitude towards life and consumption needs, the brand's brand image of "bathroom+home" is brand new, emphasizing the connection between bathroom space and "home", emphasizing design and experience, which is a keen insight into the changing needs of young people in the new era of space. Seizing young people is equivalent to grasping traffic passwords. The rejuvenation of the brand gives dealers a new driving force to leverage the end market.

Enhance product competitiveness and explore the intelligence and customization of space

Although the needs of young people are diverse, "customization" and "intelligence" are still the mainstream trends in the demand for bathroom products. Young people are no longer satisfied with traditional standardized products, but are more inclined to choose products and services that meet their unique needs and tastes. Product intelligence brings more possibilities for young people to consume. Enterprises need to strengthen their exploration of intelligent and customized bathroom spaces to enhance the competitiveness of their products in the end market.

Diversified channel expansion, cracking terminal traffic passwords

With the development of e-commerce platforms and new media, the traffic in terminal stores has significantly decreased, and the entry rate is decreasing. If dealers want to obtain more traffic, they need to keep up with the times, learn and use more drainage methods. In order to help dealers obtain traffic, this brand has summarized and analyzed its experience in engineering channel development and deep cultivation, home decoration development and maintenance, the application of new retail models in terminals, and channel sinking, in order to expand new ideas for terminal channel operation.

Optimize and upgrade after-sales service

In terms of bathroom after-sales service, high-quality installation and worry free warranty are the key to accumulating good reputation and shaping a good corporate brand. The installation, distribution, maintenance, measurement and other after-sales services of merchants can be found on the Qibing Home platform. The platform has over 1.8 million skilled workers covering 34 provinces, 3000 counties, and 40000 townships and streets across the country. Various urgent and remote orders, as well as township orders, are all available nearby. The master has complete skills, including furniture, bathroom, kitchen appliances, doors and windows, curtains, locks, smart homes, water purifiers, wall papers and other home building materials services. All services enjoy a one-year quality assurance, and any product malfunctions caused by service issues are exempt from on-site maintenance fees. Merchants do not need to search for customers one place at a time, which greatly improves work efficiency and saves 45% of the after-sales costs of the merchant enterprise.